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About US

This peer-to-peer led charity was set up by Yasmin Choudhury. A passionate advocates speaking up on the complexity of surviving and tackling abuse, harassment or trauma. And its specific impact on personal lives, which then might impact one's career, business, wroksplace or educational ambitions.


Currently little to non-existent support exists for professional women and men seeking to protect their income and employment in the midsts of, or during or after suffering trauma, domestic abuse or sexual attacks and harrassment.  Post abuse - even less support is available due to Govt funding cuts.


No man or woman should ever have to suffer the double whammy of suffering and/or reporting abuse and harrassment,  which later impacts their income streams,  livelihoods or professional and business careers.


In the UK, one in four women will experience assualt in her lifetime.  Moreover, minority groups or those with multiple disadvantages are often not reaching their potential due to impact of abuse, which leads to a cycle of complex hardships and poverty.


Please follow us on social media as we set up and launch . We are due to be formalised into a charity.

Yasmin Choudhury FRSA (Fellow Of The Royal Society of Arts)


A London born and bred social start up entreprenuer who won Entrepreneur Of The Year in 2016 at the national British Muslim Awards. For her pioneering social impact brand Lovedesh, a new ethical luxury brand.


Having spent decades raised as a daughter of an immigrant living atop a curryhouse, within the British Bangladesh community, she entered the City as a PR professional.  She then began life as a performer and start up social entrepreneur.  And today, happily combines both.


Today, she is an ardent advocate on issues affecting disadvantaged men and women, seeking to rebuild their lives. As she herself experienced decades of abuse, harrassment, stalking and coercive control.


She is currently blogging and running other social impact business Lovedesh, a new ethical luxury brand. As well as Amcariza Foundation, a niche charity she started in 2010, with her best friend.   A new idea to tackle global poverty in memory of her dedicated to her beloved father. The niche charity donates grants to those in need in Bangladesh. With plans to extend this to Turkey.


twitter:      @yasminisyasmin  Instagram: @msyiy   Facebook: @MsYiY



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Due to be announced shortly